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About me
A former International Director at Quorn Foods and Patak's, I've spent 25+ years building and scaling international FMCG businesses - not advising from the sidelines, but actually doing the work: building market entry strategies, managing multi-market P&Ls, negotiating with distributors, recruiting and leading international teams, and delivering growth that stands up to PE scrutiny.
Who I work with
I work with UK-based food and beverage companies - typically £10m to £100m turnover - who recognise that international success requires more than generic consultancy advice. You need someone who's actually built these businesses, managed the distributor relationships, navigated route to market complexity, and delivered multi-market P&L growth under PE scrutiny.
You're in the right place if:
✓ You have a proven brand in the UK, a clear objective to expand overseas, but are unsure how to go about it
✓ You're already trading internationally but growth has plateaued or you feel you're underperforming and should be growing faster
✓ You need strategic clarity on market prioritisation, route-to-market, or distributor performance
✓ You're preparing for exit and need to build credible international growth momentum
How I can help
