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Services
Who it’s for:
Ambitious FMCG founders or early-stage businesses looking to begin exporting, but unsure where to start or how to avoid costly missteps.
What’s included:
✅ One-to-one mentoring sessions tailored to your business goals
✅ Up-skill your existing commercial team and avoid costly new hires.
✅ On-demand training modules covering everything from partner selection to performance tracking.
✅ Step-by-step roadmap for entering your first international markets
✅ Access to our Distributor Database to shortcut your partner search
✅ A trusted and experienced partner always on hand to support you and your team in your export journey.
Who it’s for:
FMCG businesses already exporting to at least one market but looking to improve performance, scale up, or troubleshoot issues in their international growth.
What’s included:
✅ Strategic mentoring focused on your live challenges and goals
✅ Distributor audits and performance reviews
✅ Market prioritisation tools to focus efforts on high-potential countries
✅ Support with pricing, margin analysis, and promotional planning
✅ Access to our Distributor Database for expansion or replacement
✅ On-demand training portal for your team to build internal capability
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Who it’s for:
FMCG brands needing strategic export leadership and hands-on support without the cost or commitment of a full-time hire.
What’s included:
✅ Senior-level export leadership embedded part-time in your business
✅ Strategic input on market prioritisation, commercial planning, and partner strategy
✅ Review and refinement of international pricing, margins, and promotional investment
✅ Distributor targeting, engagement, and onboarding support
✅ Cross-functional collaboration to align supply chain, compliance, and marketing with growth plans
✅ Regular reporting, KPIs, and board-level updates on export performance
How I can help
If you are clear on your international strategy, I can add most value by helping you implement it.
If, however, you are uncertain about your future direction, I can partner with you to develop the right strategy, tailor made for your business.
My 4 step approach focusses on helping you:
⁃ Determine your current situation
⁃ Develop a forward looking strategy to win
⁃ Build a plan to support that strategy
⁃ Measure your performance against that plan
Specific areas of assessment include:
⁃ market prioritisation
⁃ channel focus
⁃ retailer selection
⁃ route to market
⁃ competitive set
⁃ brand activation
⁃ resourcing
⁃ goals/KPIs
My promise is to help you develop a clear and uncomplicated strategy, underpinned by a visible and actionable plan that can live and breathe within your organisation, helping propel you towards your international goals.
Effective and efficient implementation of your international strategy is underpinned by expertise and local knowledge.
My internationalFMCG network has accumulated decades of experience across multiple geographies, including the UK, Continental Europe, North America, Africa, Asia and Australasia.
I can bring your plan to life by assisting with:
⁃ partner/distributor selection
⁃ in market set up
⁃ supply chain
⁃ commercial planning
⁃ contract negotiation
⁃ retailer presentations
⁃ field sales
⁃ regulatory advice
⁃ translation
⁃ digital marketing
⁃ media
⁃ PR
Choose to partner with internationalFMCG and accelerate the roll out of your international plan with the confidence that you are leveraging a broad team of experts with the understanding and local relationships to help you succeed.
"You don't build a business. You build people and then people build the business." - Zig Ziglar
Great international businesses depend on people working together as one team. This means your own international employees and those that support them in other areas of the business, plus your distributor or partner's employees.
Working at distance, across geographic, cultural and language boundaries brings an added dimension of complexity and risk.
internationalFMCG can help you navigate these challenges and build effective organisational capability aligned with your company values.
Specifically, we can help with:
⁃ domestic recruitment
⁃ in market recruitment
⁃ interim cover
⁃ capability assessment
⁃ training and development
⁃ mentoring
⁃ country cultural mapping
If you believe that there's an opportunity to strengthen and develop your team to build a foundation for growth, l'd be delighted to help.